Lure

This New Year’s Eve, Lure nightclub—a high voltage, ultra-trendy venue in the heart of Los Angeles—hosts an NYE party that lives up to its wild reputation. Guests will lavish in a premium open bar serving up festive beverages as a live DJ performance brings down the house with an open format selection of Top 40, Hip-Hop, House, and mash-ups. Just before the stroke of midnight, the DJ will lead the crowd in a live countdown to ring in the New Year complete with complimentary champagne and festive party favors. For those who live life in the fast lane, VIP packages featuring reserved seating and bottle service are just the right amount of extra.

Lure entices partygoers with its over-the-top nightlife complete with aerial dancers and risqué performances, while its chic décor speaks to the elite crowd that frequents its parties. Ultramodern seating, wraparound bars, and light fixtures resemble more of an art installation, while a stage with a DJ booth and spotlight dance floor draws large crowds for the ultimate dance party. For a high octane New Year’s party that packs a punch, look no further than Lure nightclub in LA.